Event:    "Master Class: Does Marketing Make or Break TV Programming"

Date:        Wednesday, January 13, 2010 

Names in Attached Photo ( left to right):

1.    Moderator – George Szalai, Business Editor, New York Bureau Chief, The Hollywood Reporter

2.    Andrew Jackson, Senior Vice President, Marketing, BBC Worldwide – America

3.    Chris McCumber, Executive Vice President Marketing, Digital & Brand Strategy, USA Network

4.    Adam Stewart, Industry Director, Media & Entertainment, Google, Inc.

5.    Linda Schupack, Senior Vice President, Marketing, AMC ("Mad Men")

6.    Peter Risafi, Senior Vice President, Brand Marketing; Executive Creative Director, Comedy Central

Photo Credit:          Catherine Scheinman

Location:               Scandinavia House

Event Description:   BAFTA East Coast and the IRTS Foundation held their first joint event at Scandinavia House on January 13: “Does Marketing Make or Break TV Programming?” The panel focused on marketing strategies including challenges related to the decline of the print industry, utilizing the newest digital options, and how to effectively communicate to an increasingly fragmented audience:

The panel discussion was followed by an audience Q&A and then a reception.